What Platforms Are Available For Press Releases

What Platforms Are Available For Press Releases

News wire services are arguably one of the oldest marketing technology services in the industry.  Press release distribution services send your press releases to a network of targeted media outlets likely to publish articles or information about the news you’re promoting. However, if you go to any media professional, he will tell you that the value of press release distribution is no sure thing. Depending on your business, the release topic, and your PR goals, distribution services may or may not be an effective use of your marketing budget.

Companies’ PR departments use press release distribution software to share company news with the public, while marketing teams have begun adopting the systems to measure the impact press releases have on their company website’s search engine optimization (SEO). Because of this, press release distribution software features often cater to SEO analysts as well. Press release products often offer their own news wire services, but the distribution space comprises mostly independent services that distribute news a number of these sources. A considerable portion of these mass-release services come with or offer media monitoring software and/or social media management software features.

Some the paid distribution service for press release are:

1. PR Newswire (a Cision company)

PR Newswire does not give out pricing but it is around $400 for 400 words press release

2. Business Wire

Generally speaking, Business Wire is more expensive than other platforms and, to some, it might be considered the enterprise service of the group. It is more focused to serve finance industry, but some of their services might be useful to other industries as well. Business Wire provides a centralized location to create, upload, distribute, and archive press releases. Business Wire will help to ensure that your press release or any other news you share through the platform is properly disclosed to the regulatory authorities, investors, media, and analysts. The cost is higher for similar service by other companies because of the security it provides to the information about financial sector.

Business Wire has a pretty steep learning curve as well. While they do seem to have hands-on customer service, many Business Wire users have reported needing support several times before getting a press release or news announcement live. This can affect how useful your press release is in gaining news coverage, especially if your release is time-sensitive.

Pros:

  • Business Wire can assist with distributing sensitive data.
  • Business Wire is able to ensure that press releases are within SEC guidelines before going live.
  • Business Wire is a large platform with well-formed and large lists of media outlets to be certain your news releases get seen by those that will publish them and write about them.
  • A Businesswire analytics report is available the day your press release goes out. It provides detailed information on which outlets picked up your release, links to the article, and how many impressions that site gets per month. It combines all information in a clean “NewsTrak” report PDF complete with links and logos, total views, link clicks and more.

Cons:

  • Business Wire is quite expensive compared to other companies that offer similar services.
  • There is a steep learning curve to using Business Wire, and many users report having to use customer service support several times.
  • Links on the news wire sites back to the press release don’t seem to stay active for very long.

Cost:

Businesswire charges $760 for the first 400 words in your press release for a US Distribution. They then charge $195 for every additional 100 words and an additional $95 for amplified visibility, engagement, analytics and measurement, that’s automatically added in. Attaching your company’s logo is free, but adding an additional multimedia file will cost you $425 for the first file and another $225 for each additional. These prices increase annually.

Media Outlets: 89000 media outlets in 162 countries. Delivery into newsrooms using a multi-channel network that includes access to the platforms of AP, Dow Jones, Thomson Reuters, AFP, Bloomberg and dozens more. Business Wire will also ensure that your press release is distributed in its entirety to financial sites and disclosure databases such as ThomsonOne, FactSet, Factiva, and LexisNexis. It also has more than 92000 subscribing journalists.

Distribution Timeline: You can schedule a release to go out whenever you want, whether you schedule it weeks in advance, a day in advance, or for immediate release

Customer Service: Yes

3. Newswire

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Cost: $119 (Premium)

Media Outlets: 250+ media outlets which is Newswire’s proprietary network and has Google News inclusion

Multimedia Types: Supports 6 hyperlinks, 4 images, embed video

Customer Service: No

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Cost: $359 (Premium Plus)

Media Outlets: 250+ media outlets which is Newswire’s proprietary network and has Google News, Yahoo News, Yahoo Finance inclusion. It also distributes to 1000s of outlets in the PR Newswire distribution network, Business Journals Network

Multimedia Types: Supports 6 hyperlinks, 4 images, embed video. Can also add featured image for press release with PR Newswire

Customer Service: There is a quality check by editor to ensure that all guidelines are met. This is an online support

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Cost: $699 (State Newsline)

Word Count: 400 words included, $125 for every additional 100 word

Media Outlets: 250+ media outlets which is Newswire’s proprietary network and has Google News, Yahoo News, Yahoo Finance inclusion. It also distributes to 1000s of outlets in the PR Newswire distribution network, Business Journals Network, Reuters Network Distribution, Associated Press Distribution. Also distributes in State Print, TV and Radio

Multimedia Types: Supports 6 hyperlinks, 4 images, embed video. Can also add featured image for press release with PR Newswire at $200

Customer Service: There is a quality check by editor to ensure that all guidelines are met. This is an online support

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Cost: $1199 (National Newsline)

Word Count: 400 words included, $125 for every additional 100 word

Media Outlets: 250+ media outlets which is Newswire’s proprietary network and has Google News, Yahoo News, Yahoo Finance inclusion. It also distributes to 1000s of outlets in the PR Newswire distribution network, Business Journals Network, Reuters Network Distribution, Associated Press Distribution. Also distributes in State and National Print, TV and Radio

Multimedia Types: Supports 6 hyperlinks, 4 images, embed video. Can also add featured image for press release with PR Newswire at $200

Customer Service: There is a quality check by editor to ensure that all guidelines are met. This is an online support

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4. Marketwired

By all accounts, the services offered by Marketwired are top-notch. They have an impressive list of distribution channels, and also provide great online and social visibility.

Pros:

  • Good results
  • Strong customer support
  • Targets very specific audiences successfully
  • Site easy to navigate.

Cons:

  • A bit pricey for smaller businesses.

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Cost: $460 (Approximate base price)

Word Count: 400 words included, $150 for every additional 100 word

Media Outlets: 200 media sites

Guaranteed PR Website Posts: None

Multimedia Types: $50 for each image $75-129 for audio/video links

Customer Service: Yes

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5. PR Underground

The company has excellent customer service. Their services may not be adequate for the publication of national or breaking news

Pros:

  • Very easy-to-use and inexpensive platform with great customer service.

Cons:

  • Large images can be difficult to upload.

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Cost: $49.99 per release (Starter)

Media Outlets: 50+ news sites and Sent to Google News, published on 80 FOX/CBS/ABC/NBC websites, Published on DigitalJournal.com, Multiple Newsrooms

Multimedia Types: Video and Image

Distribution Timeline: One day after sending

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Cost: $99 for 3 release (Gold)

Media Outlets: 50+ news sites and Sent to Google News, published on 80 FOX/CBS/ABC/NBC websites, Published on DigitalJournal.com, Multiple Newsrooms

Multimedia Types: Video and Image

Distribution Timeline: One day after sending

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Cost: $149 for 6 release (Premium)

Media Outlets: 50+ news sites and Sent to Google News, published on 80 FOX/CBS/ABC/NBC websites, Published on DigitalJournal.com, Multiple Newsrooms

Multimedia Types: Video and Image

Distribution Timeline: One day after sending

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Cost: $309 per release (Prumax)

Word Count: 500 words

Media Outlets: Sent to Google News, published on Yahoo News, published on 80 FOX/CBS/ABC/NBC websites, Published on DigitalJournal.com, Multiple Newsrooms, Published on PRNewswire.com, Sent to marketwatch, TheStreet.com, Syndication to Additional 120+ News Sites

Guaranteed PR Website Posts: on Yahoo Finance and PR Newswire

Multimedia Types: Video and Image

Distribution Timeline: One day after sending

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6. PRWeb

PRWeb is a press release distribution service covering major search engines, such as Google, Yahoo!, and Bing, as well as to thousands of journalists, bloggers, and PRWeb subscribers. Thus, making it a great option for your SEO. It allows for less than 800 words per release and one hyperlink per 100 words which is a little on the lesser side. The $289 advanced option works well for PR purposes.

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Cost: $99 per release (Basic)

Media Outlets: Increase release visibility across relevant search results across major search engines – Google, Yahoo!, Bing (Hosting on PRWeb.com + Major News Sites)

Distribution Timeline: Two days after final delivery

Permanent Live Link: Yes

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Cost: $189 per release (Standard)

Media Outlets: Increase release visibility across relevant search results across major search engines – Google, Yahoo!, Bing. Also, distribute your release across PRWeb’s enhanced online syndication network of 1,200+ partner websites, powered by PR Newswire, to increase your online visibility with new audiences (Hosting on PRWeb.com + Major News Sites + Media Partner Websites)

Multimedia Types: Image

Distribution Timeline: Two days after final delivery

Permanent Live Link: Yes

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Cost: $289 per release (advanced)

Media Outlets: Increase release visibility across relevant search results across major search engines – Google, Yahoo!, Bing. Also, distribute your release across PRWeb’s enhanced online syndication network of 1,200+ partner websites, powered by PR Newswire, to increase your online visibility with new audiences. Distribute your press release directly to one of our lists of industry-curated journalists and bloggers, all sourced from Cision Database. (Hosting on PRWeb.com + Major News Sites + Media Partner Websites + Industry-Specific Influencers)

Multimedia Types: Image, hyperlinks

Distribution Timeline: 1 day after final draft release. Option to add Priority Distribution ($99) to get your news out in the next 4 hours

Customer Service: Includes proofreading from our expert editorial staff to minimize errors in your content before it is distributed

Permanent Live Link: Yes

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Cost: $389 per release (Premium)

Media Outlets: Increase release visibility across relevant search results across major search engines – Google, Yahoo!, Bing. Also, distribute your release across PRWeb’s enhanced online syndication network of 1,200+ partner websites, powered by PR Newswire, to increase your online visibility with new audiences. Distribute your press release directly to two of our lists of industry-curated journalists and bloggers, all sourced from Cision Database. Distribute your press release to new social media audiences with Cision PR Newswire’s SocialPost™, industry-curated Twitter feeds. Amplify audience engagement via Sovrn’s content recommended network, which connects your message with an affinity audience (Hosting on PRWeb.com + Major News Sites + Media Partner Websites + Industry-Specific Influencers + Industry-Curated Twitter Feeds + Blogger Networks)

Multimedia Types: Image, hyperlinks, video

Distribution Timeline: 1 day after final draft release.Option to add Priority Distribution ($99) to get your news out in the next 4 hours

Customer Service: Includes proofreading from our expert editorial staff to minimize errors in your content before it is distributed

Permanent Live Link: Yes

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7. 24-7PressRelease.com

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Cost: $19 (Simple Post)

Media Outlets: Release is posted to the company website and Media Desk for Journalists

Multimedia Types: 1 image, 2 hyperlinks

Distribution Timeline: 2 days turnaround for posting

Customer Service: Standard quality check before press release

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Cost: $49 (Visibility boost)

Media Outlets: Release is posted to the company website and Media Desk for Journalists. The News release can appear on search engines Google, Bing & Yahoo. The Press release is sent to 50+ premium news sites.

Multimedia Types: 4 images

Distribution Timeline: 2 days turnaround for posting

Customer Service: Standard quality check before press release

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Cost: $89 (PR Network PLUS)

Media Outlets: Release is posted to the company website and Media Desk for Journalists. The News release can appear on search engines Google, Bing & Yahoo. The Press release is sent to 80+ premium news sites. Your news appears on 24-7 Newswire industry news sites. Your news is sent to the Associated Press (includes USA Today, New York Times, Wall Street Journal and AP Newsroom for 30,000+ journalists’ access)

Multimedia Types: 5 images, Video

Distribution Timeline: 1-day turnaround for posting

Customer Service: Standard quality check before press release

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Cost: $139 (Integrated Media PRO)

Media Outlets: Release is posted to the company website and Media Desk for Journalists. The News release can appear on search engines Google, Bing & Yahoo. The Press release is sent to 125+ premium news sites. Your news appears on 24-7 Newswire industry news sites. Your news is sent to the Associated Press (includes USA Today, New York Times, Wall Street Journal and AP Newsroom for 30,000+ journalists’ access). Send to our database of 3000+ US newspapers and 1500+ magazines

Multimedia Types: 5 images, Video

Distribution Timeline: 1-day turnaround for posting

Customer Service: Standard quality check before press release

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Cost: $389 (Integrated Media PRO)

Word Count: Up to 375 words, $89 for additional 100 words

Media Outlets: Release is posted to the company website and Media Desk for Journalists. A News release can appear on search engines Google, Bing & Yahoo. The Press release is sent to 125+ premium news sites. Your news appears on 24-7 Newswire industry news sites. Your news is sent to the Associated Press (includes USA Today, New York Times, Wall Street Journal and AP Newsroom for 30,000+ journalists’ access). Send to our database of 3000+ US newspapers and 1500+ magazines. Your news is sent to PR Newswire’s 4500+ websites, databases and online services, including Yahoo Finance, CNN Money, MarketWatch, and Newsday. Some of these destinations display members’ full-text news, while others receive releases to consider for use in preparing stories for publication on their site

Multimedia Types: 5 images, Video

Distribution Timeline: 1-day turnaround for posting

Customer Service: Standard quality check before press release

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8. eReleases

It is known for companies needing the widest potential distribution for a low price. eReleases can get your story in the hands of qualified journalists both online and offline, and their distribution network. It also provides service such as immediate distribution and niche industry targeting with an extra cost.

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Cost: $299 (Buzz Builder)

Word Count: 400

Media Outlets: It offers distribution to a minimum of 4,200 high-quality, reputable news networks, blogs, and content aggregators. Some of the media outlets are The Associated Press and PR Newswire network.

Guaranteed PR Website Posts: 75

Multimedia Types: 1 image

Distribution Timeline: 3 days after submission; $100 for next-business day distribution

Permanent Live Link: No

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Cost: $399 (Newsmaker)

Word Count: 500

Media Outlets: It offers distribution to a minimum of 4,200 high-quality, reputable news networks, blogs, and content aggregators. Some of the media outlets are The Associated Press and PR Newswire network.

Guaranteed PR Website Posts: 100

Multimedia Types: 1 image and 1 embedded video

Distribution Timeline: 3 days after submission; $100 for next-business day distribution

 Permanent Live Link: Yes

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9. Send2Press

It is good for those organizations that want to focus on reaching local and regional media outlets

10. PR Distribution

It is good for startups with very limited budgets looking for inexpensive press release distribution

11. PR.com

12. OpenPR.com

openPR publishes press releases quickly and free of charge. It’s release normally also appears on Google News just shortly after the publication.

13. 1888 PressRelease.com

Their services include free press release submission, press release distribution, sample press releases, press release writing tips and the most popular press releases.

14. WebWire

15. EmailWire

Emailwire.com uses satellite, RSS news feeds, e-mail, fax, FTP uploads and other Internet-based technologies to distribute press releases to your target audience. They take your news to 70,000 journalists in over 22,000 newsrooms in the format they request. This assures that your releases are delivered and they receive the attention they deserve.

16. Express Press Release

Express Press Release Distribution is one of the nation’s largest press release distribution networks on Web. It is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month.

17. MarketPressRelease

MarketPressRelease.com strives for excellence in providing publishers with an affordable, cost effective and benefitial press release distribution service over the web to help press release originators build their brand value, delivering newsworthy updates to the world.

18. PR Urgent News

PR Urgent News is a free press release and News distribution service. It publishes high quality press releases, that gets you visible in major search engines and news sites including Google News, MSN, Yahoo, Bing and much more.

19. PRInside

PRInside provides free publishing of Press Releases and News. It offers small business the ability to use free PR to promote their business.

20. prMac

prMac is a free press release distribution service aimed at enhancing the visibility of press releases for the Mac and iOS platforms. With a Publish Once, Broadcast Many philosophy, they offer world-wide agency distribution services as well as top-notch RSS feeds.

21. Pressat

22. The Open Press

23. Presswire

Presswire is a trusted name in PR since 2001, serving private and public sector clients worldwide. Its client base includes companies in the Finance, Fashion, Legal, Health & Safety, Information Technology, Media and Marketing sectors as well as National Government departments.

24. eNewsWire

eNewsWire is an online press release service offering both free and paid distribution. It distributes business, organizational and personal news and press releases using the Internet.

25. Cision

Cision is an online and offline influencer and media management solution enables users to find social media personalities and journalists, create and distribute content, manage press releases, and analyze campaign performance.

Pricing is available on request. However, a single license would cost upward of $3500 dollars/year

When you are looking for platforms for paid distribution service, you should consider the following points:

Cost

Word Count

We should check how many words are allowed in a press release, and what additional words would cost

Media Outlets

We should look at the number and reputation of the media outlets each service distributes to, including blogs and news aggregators.

Multimedia Types

You should look at what media could be added to the press release, like images and embedded video, and if these are included in the base price.

Customer Service

Check if they offer customer service so that you can easily solve problems that arise from press release submission, editing, and final distribution.

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