We live in a digital world, where nearly half the world is present online. These people aren’t online just using to send and receive emails today. The application of this digital world has seeped into everything we do, right from talking to friends, family and even work, there is no need to travel for business meetings now or in many cases even go to an office, using teleconferencing facility we can speak to anyone face to face, using the digital transformation work from anywhere. Shopping is done from the convenience of your hand, whether is from your house at 12 am in the night or from office during lunch break. Everything has gone digital, if you can imagine something which can go online there is a very high probability that it is already present, just that you are unaware of it. A new world has dawned – The digital world. A world that uses internet, mobile phones, tablets, laptops, IoT and every other digital technology available to communicate with half of the world population who are having some form of real estate online.
This sheer size of people using the internet and the innumerable application of this world makes it a no brainer to tap into this digital opportunity for any business. Every business in order to scale to a level which earlier was just a dream which few could achieve has to use this platform. The entire ecosystem of content developers, businesses, software engineers, coders, designers, and app developers have made this a thriving world. In order for you to thrive, even you have to be a part of this world.
How can you venture into the digital world?
In order to venture into the digital world, one has to understand how this world works. What are the principles and the fundamentals which run this world? You will have to take in the knowledge to survive and thrive in this world. A concept such as content marketing, online advertising, mobile marketing, selling products online, email marketing, social media marketing, search engine optimization, building websites and many more needs to be understood to live in this world.
Once you learn these concepts you can start building simple business strategies, reach a newer audience, improve the ranking and speed of your website, use tools to analyze and measure what you are doing. It doesn’t matter how much you know, the only thing which matters is the thirst to never stop learning because this world changes faster than the physical world. If you stop moving or stop learning no matter at what pace, you will be living in a different era in a couple of years and you will be redundant or outdated.
Doing business online can give you great benefits such as:
- Using analytics to understand what your customers really want or need and create and cater to their needs.
- Reach out to new customers using the abundant platforms available in the digital world.
- Build better relationships with your present customers using the latest technology to provide a richer and highly personalized experience to your user basis his behavior. As you interact more with your customers, you collect more data which will make the experience only richer. For example, Amazon or Google news though very different from each other but both use the same fundamentals to provide a better user experience. They tap into the user behavior and would present information basis their interest.
- Scale your business by selling beyond just your local area. There are no boundaries to where you want to sell now. You might be in a remote location of India but using digital technologies you can sell your product to someone sitting in the cosmopolitan city in the United States. The world has truly become one village now.
It’s a new world which means there will a lot of unchartered territories that need to be discovered. The old concepts need to be redefined and restructured. However, with every change, something beautiful is born. Be the Columbus of this world and start venturing into the vast ocean to look for something the world doesn’t know yet. If you have the right mindset then this new world can be one of the greatest gifts, we as users imagined to receive.