The year 2020 will end soon, and a lot of people would love to erase it if they could because of the disruption the covid-19 pandemic had in their lives. It has also brought a big change in how businesses work and function. Marketing too had to adapt to these changes. Digital marketing has become … Read more
Today everyone is obsessed with hashtags. We include it wherever it is possible, we don’t want to lose a single opportunity where we can exploit the reach which hashtags provide. YouTube being the second biggest search engine definitely is worthy of our attention. A lot of marketing strategies revolve around YouTube for brands today. Let’s … Read more
Every business today uses Facebook to connect with their audience. However, a lot of small and medium business owners don’t realize that a Facebook page and personal profile are different. They tend to create a personal profile for their business and promote it to their connections. However, it is very important for businesses to have … Read more
LinkedIn has become one of the most popular social media platforms of our era and every business would like to make the most of their digital presence there. However, just like every major social media platform, LinkedIn also has its own niche and in order to be effective there, it is imperative to understand what … Read more
With so many social media channels today, it is difficult to choose one over the other. However, it is nearly impossible to focus on all social media platforms as the resources needed to do that would be humongous. Unless you are a large corporation with a good marketing budget focusing on digital marketing. For most … Read more
Every brand today wants to have a community to connect with their audience and engage with them. For most Business to Business (B2B) brands, LinkedIn pages become a very important channel to build community with their audience. For the rest, it is not far behind, it serves as a useful channel to bring their audience … Read more
We are not living in the same world which existed before the outbreak of the coronavirus pandemic. Everything had changed around us and the consumer behavior has shifted. Like always, whenever there is a change in consumer behavior, marketing has to bring a change in their strategies. After all, businesses live for customers and it … Read more
We all live in an unprecedented era where nobody has seen a pandemic like this in their life. The answer to when things will be normal is still alien to us. This has led to changing the way businesses function and how they market themselves. We are not living in an age where promotional content … Read more
We all want the engaging video for our website or our YouTube channel which has thousands of views. But creating them is no easy task. There are so many high-quality videos out there that it is difficult to compete with them when we aren’t skilled in creating them. Because of which, videos if not done … Read more
We all know how important the Facebook cover page is. The first thing your audience looks at, is the Cover page. It plays a crucial role in your audience retention. Hence, we all would like to have an amazing cover page. The questions which always ran in my mind was, ‘What would be a good … Read more