With the advent of the digital age, public relations is no longer about feeding into a traditional news cycle; it’s about providing relevant content when, where, and how your prospects, influencers, and customers will consume it. Public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting … Read more
News wire services are arguably one of the oldest marketing technology services in the industry. Press release distribution services send your press releases to a network of targeted media outlets likely to publish articles or information about the news you’re promoting. However, if you go to any media professional, he will tell you that the … Read more
A press release is an official announcement in a written or recorded format directed at members of the news media for the purpose of announcing something newsworthy. In reality, anything sent to a reporter whether it is something big or small is still a press release. Typically, they are mailed, faxed, or e-mailed to assignment … Read more