Questions To Ask When Hiring A Digital Marketer

Questions To Ask When Hiring A Digital Marketer

Hiring a good resource in your digital marketing team creates a lot of difference as you want to implement your strategies. It is the skills that are important and an understanding of how a business works, and the ability to be in their shoes. It is important to work together as a team, considering no … Read more

Points to consider when designing a website homepage

Points to consider when designing a website homepage

First impressions matter, especially when it comes to the digital world. Your website is the front of your business, and with so much competition today, if you don’t make a good first impression, the user will move on to the next website. If there is no attachment for the user with your business, he might … Read more

Why Is Hashtags An Important YouTube Strategy?

Why Is Hashtags An Important YouTube Strategy?

Today everyone is obsessed with hashtags. We include it wherever it is possible, we don’t want to lose a single opportunity where we can exploit the reach which hashtags provide. YouTube being the second biggest search engine definitely is worthy of our attention. A lot of marketing strategies revolve around YouTube for brands today. Let’s … Read more

The Next Phase Of B2B Marketing

The Next Phase of B2B Marketing

For a long time, B2B marketing is primarily focused on the benefits of any products or services a business is offering. While this was more appropriate before, today many brands have gradually evolved their marketing from plain intelligence quotient of helping their audience make rational decisions. Today brands understand that a client does not make … Read more

Marketing during the pandemic

Marketing during the pandemic

We are not living in the same world which existed before the outbreak of the coronavirus pandemic. Everything had changed around us and the consumer behavior has shifted. Like always, whenever there is a change in consumer behavior, marketing has to bring a change in their strategies. After all, businesses live for customers and it … Read more

The time of decline for promotional marketing

The time of decline for promotional marketing

We all live in an unprecedented era where nobody has seen a pandemic like this in their life. The answer to when things will be normal is still alien to us. This has led to changing the way businesses function and how they market themselves. We are not living in an age where promotional content … Read more