The Next Phase Of B2B Marketing

The Next Phase of B2B Marketing

For a long time, B2B marketing is primarily focused on the benefits of any products or services a business is offering. While this was more appropriate before, today many brands have gradually evolved their marketing from plain intelligence quotient of helping their audience make rational decisions. Today brands understand that a client does not make … Read more

Marketing during the pandemic

Marketing during the pandemic

We are not living in the same world which existed before the outbreak of the coronavirus pandemic. Everything had changed around us and the consumer behavior has shifted. Like always, whenever there is a change in consumer behavior, marketing has to bring a change in their strategies. After all, businesses live for customers and it … Read more

How To Design A Good Facebook Cover For Your Page

How To Design A Good Facebook Cover For Your Page FI

We all know how important the Facebook cover page is. The first thing your audience looks at, is the Cover page. It plays a crucial role in your audience retention. Hence, we all would like to have an amazing cover page. The questions which always ran in my mind was, ‘What would be a good … Read more

Optimize Google My Business For Multi-Location Business

Google My Business For Multi Location Business FI

We all know how important being present on Google My Business is for our local SEO. It is pretty straightforward to create a Google My Business account for your business when it is present in only one location. However, have you ever wondered if you have your business in more locations how Google My Business … Read more

How to schedule a tweet on Twitter

How to schedule a tweet on Twitter ZerosnOnes FI

Arnold Glasow said, “Success is simple. Do what’s right, the right way, at the right time.” This formula also holds true for social media. When you tweet, determines as lot of thing such as the reach, engagement, impression of the tweet and so on. If you get these things right, it will lead to a … Read more

What Is Digital Analytics?

Digital Analytics

Digital Analytics is the process of analyzing data through various online sources such as websites, mobile apps, social media, and so on. It helps us understand whether the consumer behavior is in line with our business objectives. Let’s try to understand this better with the help of an example. Rajesh wants to purchase a new … Read more