Who doesn’t want to be successful in whatever venture they endeavor in their lives? I haven’t found any who wants to fail but in order to be successful, there needs to be some plan, some goals which can define success to you, and then you have to work towards those goals. It isn’t different for … Read more
For a long time, B2B marketing is primarily focused on the benefits of any products or services a business is offering. While this was more appropriate before, today many brands have gradually evolved their marketing from plain intelligence quotient of helping their audience make rational decisions. Today brands understand that a client does not make … Read more
We are not living in the same world which existed before the outbreak of the coronavirus pandemic. Everything had changed around us and the consumer behavior has shifted. Like always, whenever there is a change in consumer behavior, marketing has to bring a change in their strategies. After all, businesses live for customers and it … Read more
Content is the king is not said in vain. Every day people crave new content and it has become an indisputable part of their life. It has reached a stage where the audience is in search of content which is gold. This makes content marketing so unique and one of the most relevant types of … Read more
We all know how important the Facebook cover page is. The first thing your audience looks at, is the Cover page. It plays a crucial role in your audience retention. Hence, we all would like to have an amazing cover page. The questions which always ran in my mind was, ‘What would be a good … Read more
We all know how important being present on Google My Business is for our local SEO. It is pretty straightforward to create a Google My Business account for your business when it is present in only one location. However, have you ever wondered if you have your business in more locations how Google My Business … Read more
Arnold Glasow said, “Success is simple. Do what’s right, the right way, at the right time.” This formula also holds true for social media. When you tweet, determines as lot of thing such as the reach, engagement, impression of the tweet and so on. If you get these things right, it will lead to a … Read more
The digital world has changed the way we operate completely. People have stopped worrying about purchasing a car with the likes of Ola and Uber present within minutes away from us or the need to go to the departmental store to make purchases with Amazon and Flipkart giving us the power of shopping in our … Read more
We live in a digital world, where nearly half the world is present online. These people aren’t online just using to send and receive emails today. The application of this digital world has seeped into everything we do, right from talking to friends, family and even work, there is no need to travel for business … Read more
Digital Analytics is the process of analyzing data through various online sources such as websites, mobile apps, social media, and so on. It helps us understand whether the consumer behavior is in line with our business objectives. Let’s try to understand this better with the help of an example. Rajesh wants to purchase a new … Read more