Google Analytics Campaign URL builder

Google Analytics Campaign URL builder

Google Analytics is a great and powerful platform to measure and analyze our website data. Using different tools, we can capture more data to track data more efficiently. One of the tools which Google Analytics provides is the Campaign URL builder. You can use custom campaigns in Google Analytics to track these changes. The benefits … Read more

Questions To Ask When Hiring A Digital Marketer

Questions To Ask When Hiring A Digital Marketer

Hiring a good resource in your digital marketing team creates a lot of difference as you want to implement your strategies. It is the skills that are important and an understanding of how a business works, and the ability to be in their shoes. It is important to work together as a team, considering no … Read more

Google Ads – Call ads campaign

Google Ads - Call ads campaign

Most local business that runs Google Ads ask this one question, ‘Why I am not getting enough calls even after spending money on ads?’ We all want a return on the investment we make. Similarly, when using Google Ads, we would like to make up for what we are paying by receiving quality leads. However, … Read more

Points to consider when designing a website homepage

Points to consider when designing a website homepage

First impressions matter, especially when it comes to the digital world. Your website is the front of your business, and with so much competition today, if you don’t make a good first impression, the user will move on to the next website. If there is no attachment for the user with your business, he might … Read more

Things You Should Know About Views in Google Analytics

Things You Should Know About Views in Google Analytics FI

A view is the subset of property in a Google Analytics account where you can access reports and analysis tools. Everyone has a unique perspective on how they see the world. Similarly, depending on the objectives, they will have a unique take on how they would like to see their data. Google Analytics is highly … Read more

Optimizing LinkedIn For Your Business

Optimizing LinkedIn For Your Business

LinkedIn has become one of the most popular social media platforms of our era and every business would like to make the most of their digital presence there. However, just like every major social media platform, LinkedIn also has its own niche and in order to be effective there, it is imperative to understand what … Read more