Hiring a good resource in your digital marketing team creates a lot of difference as you want to implement your strategies. It is the skills that are important and an understanding of how a business works, and the ability to be in their shoes. It is important to work together as a team, considering no … Read more
Most local business that runs Google Ads ask this one question, ‘Why I am not getting enough calls even after spending money on ads?’ We all want a return on the investment we make. Similarly, when using Google Ads, we would like to make up for what we are paying by receiving quality leads. However, … Read more
A well-rounded social media strategy would cover most major social media platforms, which definitely includes LinkedIn. Every major social media platform has its niche, such as Facebook is more about social networking, Twitter is for short quick messages and current affairs, Instagram is all about pictures; similarly, we have LinkedIn for professional networking. Users come … Read more
The power of Quora is not unknown to anyone today. Once we open our Quora account, it is so immersive that we keep scrolling one answer after another, without even knowing the amount of time we have spent. That is good news for the businesses using Quora, as this means that if answered well and … Read more
First impressions matter, especially when it comes to the digital world. Your website is the front of your business, and with so much competition today, if you don’t make a good first impression, the user will move on to the next website. If there is no attachment for the user with your business, he might … Read more
We all know how addictive are the WhatsApp statuses of our contacts. We spend a lot of time every day consuming them. But it is not just WhatsApp; we all have our own indulgence. Some are hooked to Insta Stories, some to Facebook stories, Snapchat, and on and on. Do you know what makes us … Read more
Search Engines have changed over the years to provide a better user experience to their audience continuously. Gone are the days when Black Hat SEO strategies such as keyword stuffing would help you rank higher in the Search Engine Results Page (SERP). Search engines realized these are all a ploy to rank higher, and it … Read more
Who doesn’t want to be successful in whatever venture they endeavor in their lives? I haven’t found any who wants to fail but in order to be successful, there needs to be some plan, some goals which can define success to you, and then you have to work towards those goals. It isn’t different for … Read more
Today everyone is obsessed with hashtags. We include it wherever it is possible, we don’t want to lose a single opportunity where we can exploit the reach which hashtags provide. YouTube being the second biggest search engine definitely is worthy of our attention. A lot of marketing strategies revolve around YouTube for brands today. Let’s … Read more
We work really hard on a post to make it worthwhile for our readers. We do endless research, choose the right words, make it interesting, etc etc. However, doing all this hard work doesn’t guarantee that it will reach our intended audience and beyond. There is actually a chance that dust will settle on the … Read more