Once upon a time there was a king…. There might be hardly a few souls who might not have heard this story among others. Stories are an inevitable part of our lives in whatever format and length they are present. Stories help us not just to be engaged and entertained but if rightly used, to … Read more
For a long time, B2B marketing is primarily focused on the benefits of any products or services a business is offering. While this was more appropriate before, today many brands have gradually evolved their marketing from plain intelligence quotient of helping their audience make rational decisions. Today brands understand that a client does not make … Read more
The most widely search videos on the internet today is the ‘how-to’ videos. Whenever we encounter something to be done, we start believing we can do it and start getting to it. It is only after many hours of hard labor we realize we might know everything about everything. But not knowing doesn’t stop us. … Read more
We are not living in the same world which existed before the outbreak of the coronavirus pandemic. Everything had changed around us and the consumer behavior has shifted. Like always, whenever there is a change in consumer behavior, marketing has to bring a change in their strategies. After all, businesses live for customers and it … Read more
We all live in an unprecedented era where nobody has seen a pandemic like this in their life. The answer to when things will be normal is still alien to us. This has led to changing the way businesses function and how they market themselves. We are not living in an age where promotional content … Read more
Content is the king is not said in vain. Every day people crave new content and it has become an indisputable part of their life. It has reached a stage where the audience is in search of content which is gold. This makes content marketing so unique and one of the most relevant types of … Read more