The Next Phase Of B2B Marketing

The Next Phase of B2B Marketing

For a long time, B2B marketing is primarily focused on the benefits of any products or services a business is offering. While this was more appropriate before, today many brands have gradually evolved their marketing from plain intelligence quotient of helping their audience make rational decisions. Today brands understand that a client does not make … Read more

Important tips for creating ‘how-to’ videos

Important tips for creating how to videos

The most widely search videos on the internet today is the ‘how-to’ videos. Whenever we encounter something to be done, we start believing we can do it and start getting to it. It is only after many hours of hard labor we realize we might know everything about everything. But not knowing doesn’t stop us. … Read more

Marketing during the pandemic

Marketing during the pandemic

We are not living in the same world which existed before the outbreak of the coronavirus pandemic. Everything had changed around us and the consumer behavior has shifted. Like always, whenever there is a change in consumer behavior, marketing has to bring a change in their strategies. After all, businesses live for customers and it … Read more

The time of decline for promotional marketing

The time of decline for promotional marketing

We all live in an unprecedented era where nobody has seen a pandemic like this in their life. The answer to when things will be normal is still alien to us. This has led to changing the way businesses function and how they market themselves. We are not living in an age where promotional content … Read more