ShowMeLocal – Is it good enough?

ShowMeLocal – Is it good enough?

Showmelocal is a listing website where owners can promote their website online and where local consumers go to learn about the businesses they want to visit or use. They have more than 19 million businesses, 2 million claimed businesses and 375 thousand user reviews on their website as on March 2019. The website also gets more than 200000 monthly web visitors. Currently it is available in four countries viz. The United States, The United Kingdom, Canada and Australia. It is privately owned company based in New York City and is being operated since 2006. The estimated revenue of Showmelocal is $ 12.2 million and having more than 60 employees working there.

Some of the features provided by Showmelocal are:

  • 24 Hours service

Help committed customers know you can serve them at any time of day.

  • Analytics

Get a comprehensive view of how consumers interact with your brand on the places they search with Yext’s combined publisher-centric and proprietary data, like Searches, Profile Views, and more.

  • Business Description

Leverage business descriptions to localize your brand, share its unique history, and attract more consumers.

  • Duplicate Suppression Technology

Suppress duplicate listings correctly, definitively, and according to each publisher’s best practices — so customers only see your authoritative digital knowledge.

  • Event Calendars

Drive more offline traffic by highlighting special store events and promotions with event calendars.

  • Facebook

Point consumers to where they can ‘Like’, comment, and post content about your business on Facebook.

  • Holiday Hours

Let your customers know if and when you’ll be open during the holidays.

  • Hours of Operation

It helps customers know exactly when to find you.

  • Key Knowledge

Give consumers the knowledge they seek, including the name, address, and phone number of each of your locations.

  • Lat/Long

Pinpoint your coordinates so consumers know where to find you.

  • Menus

Showcase your menu to let consumers know if you’re serving what they crave.

  • Patented & Clickable Featured Message

Link to and showcase store specials, promotions, seasonal coupons, and more, with Yext’s exclusive Featured Message.

  • Payment Methods Accepted

Let customers know which payment methods you accept ahead of time, so they can come prepared.

  • Photos

Make your digital storefront vibrant by showcasing photos of your business.

  • Product & Service Lists

Show your customers your unique offering and specialty with detailed product and services lists.

  • Real-Time Updates

Stay in control of your critical business information by publishing updates in real time.

  • Review Monitoring

Tune in and listen to what your customers are saying across different review channels.

  • Split Hours

Let customers know the specific times of day (like lunchtime) when you’re closed for business.

  • Staff Bios

Share employee biographies — highlighting their education, specializations, and more — to entice local customers.

  • Video Content

Bring your locations and specialties to life — at 24 frames per second.

  • Website URL

Drive more consumers to your webpages by providing a direct link to your website.

Some of the advantages of listing on Showmelocal are:

  • Premium customers receive more than 673 times the average visits

Some of the disadvantages of listing on Showmelocal are:

  • It ranks a low 52 on the top online business directories from Vendasta (2018)
  • The number of monthly visitors is way below other business directories.

ShowMeLocal though having potential has very few users visiting the website compared to some other listing websites. I did some research and found the following to be some better alternatives based on the users visiting the website each month.

Sr. NoCompany NameCategoryUsers (Monthly)Users (Monthly) (USA)
1ShowMeLocalGeneral200K115K
2WhitePagesGeneral39.16M35.33M
3YellowPagesGeneral23.06M21.24M
4MantaGeneral10.14M8.62M
5HealthGradesHealth10.92M
10.32M
6ZocDocHealth5.95M4.82M

*Monthly user collected from similarweb.com

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