Who doesn’t want to be successful in whatever venture they endeavor in their lives? I haven’t found any who wants to fail but in order to be successful, there needs to be some plan, some goals which can define success to you, and then you have to work towards those goals. It isn’t different for the digital world too. Everyone who is investing their time and resources to get in the digital world wants to be successfully charting new journeys. To be successful in the digital world, one of the most basic criteria is that they need to have an understanding of how this world works so they can know how to move ahead and reach their goals.
On a broader level, every business which ventures into the digital world wants to promote their business so they can earn more revenue. In order to promote their business, there are endless possibilities. Every marketeer who takes this path should have an understanding of how this digital channel works and which one should they choose for their business. This will help them to create a plan to reach their goals.
What can be some online goals?
Every business will have different goals. You might be a T-shirt manufacturer whose objective is to sell more and more t-shirts or you can be a dentist whose objective would be to gain more patients. Now a t-shirt could be sold online but a patient has to come to the dental office to be treated. Hence, both these businesses will have different goals and accordingly, they will have to plan. Otherwise, it would be like a boat without a sail, you will have no control over how to achieve your goals.
A business should try to understand what they would like to achieve such as:
- Increasing their brand presence which can be done using social media and paid activities
- Having a higher engagement with their customers via social media or email marketing
- Selling their products online using e-commerce platforms or their own websites
- Looking out for new leads using a combination of ways
- Provide a richer and more convenient user experience using an online appointment scheduler, delivering products and services right at their doorsteps.
The list can continue but in order to set a goal, you should first try to understand what is it that you want for your business? How can the digital world help you with this goal?
A dentist might want more customers. Maybe he is starting a new service and wants to advertise it. He can choose a social media campaign to do that. Platforms like Facebook provide an excellent opportunity to do that. You have to design a compelling, maybe provide some discounts to entice the customers to your dental office. Once the creative and the ad is ready, you now need to choose your audience to whom you want to show this ad. This is a very important step because if a dental office is located in San Francisco, it doesn’t make sense for someone in New York to see the ad. That is of no or little value to him. Consideration should also be given to the age group, demographics, interests, and so on. This will help your campaign to reach the right person. Once your campaign is running you will start receiving leads in the form of Name, Telephone no, Email id, and so on as you desire. As these customers have opted in to give their details, the leads received by the business is of high intent. Over a period of time, with good customer experience, branding, and word of mouth, it will start getting more and more patients.
To sum up, one can’t ignore the digital world today and in order to succeed there, it is vital to dip your toes in it and start building your presence there. The rewards which you will achieve will far surpass any return of investment you might make in the traditional form of marketing. The first thing today a customer does when he wants to know about any brand or company is, he will go and check his online presence. The efforts brands put in building your presence will stay and even after a long time what you have created will give you returns. However, one must not forget that there is stiff competition today in the digital world too, and in order to be competitive there, you need to constantly improve your strategies over a period of time.