We work really hard on a post to make it worthwhile for our readers. We do endless research, choose the right words, make it interesting, etc etc. However, doing all this hard work doesn’t guarantee that it will reach our intended audience and beyond. There is actually a chance that dust will settle on the amazing piece of article you have written. In this digital age, we need to learn to work by the new rules of writing. The rules which govern the digital world. If we follow the rules then we will be privy to the visibility opportunity given to us by search engines like Google and so on.
To start with, an amazing article or blog post should be written because once you reach your audience, it is your content that will hold them and would want them to consume more of it. However, we need to optimize what we are writing so it can reach them to the best of our ability. There are hundreds of factors that determine which article or post comes on top of the search results. In this post, we talk about some factors which will help you to optimize it for a keyword.
What is a keyword?
A keyword is a phrase or a word that explains the central theme or topic of your blog. For example, if you have written a blog titled, ‘Reducing Server Response Time To Increase Website Speed’, the primary keyword would be ‘reducing server response time’. The reader interested in reducing their server response time would ideally type this keyword in their search engine to find articles about it. In short, it is the search phrase that the user types in the search engine for which he needs an answer.
Now that we have established what a keyword is, we come to the question, ‘how to optimize your post for a keyword?’ Lets us try to understand it.
Steps To Optimize Your Post For Your Keyword
We might naturally talk about a central topic in our post and include the keyword which users are searching for. However, there is a chance to choose the wrong keyword which might have a lot of competition. In such cases, it would take more effort and time to rank higher on the search engine results page. In order to not keep your efforts to chance, it is important to do our keyword research using tools such as Google keyword planner well. Ideally, there should be a mix of high competition and low competition keywords as search engines understand semantics. Depending on our resources and our domain authority, we should decide what should be the ratio of high and low competition keywords.
Increase the volume of your keyword
When a search engine sends its crawlers to a website, they can’t read and understand what the blog post is all about. What it does is crawl the entire post and index the keywords. Once indexing is done, the keyword which has the highest volume will help search engine to determine the central theme of the post. This is because in an ideal case, the central theme of the post will be repeated continuously throughout the post.
In order for our post to rank for the right keyword, we need to increase the volume of our keyword. However, care should be taken to not stuff the keyword i.e. when we include the keyword it should not look like it forcefully added to increase the volume.
Some ways to increase the keyword naturally are:
- The most obvious is to naturally add keywords instead of a substitute like a pronoun
- Include it in the title within the first 60 characters
- Include it in headings and subheadings
- If appropriate, use it as a category and/ or tags
- Include it in the meta description
- Add it in Alt txt section of images
- Include the keyword in the image file name
- Include the keyword in the Alt txt section of images
- Add it in the URL