ZerosNOnes

Google Analytics Campaign URL builder

Google Analytics is a great and powerful platform to measure and analyze our website data. Using different tools, we can capture more data to track data more efficiently. One of the tools which Google Analytics provides is the Campaign URL builder. You can use custom campaigns in Google Analytics to track these changes.

The benefits of campaign URL builder

Campaign URL builder is a great measurement tool that can be used to check our campaign’s effectiveness. It helps identify how users are coming to our website.

For example, we might have created multiple campaigns for our social media accounts. We can now use a campaign builder to understand which campaigns have provided the maximum amount of traffic to our website. This will help us to understand campaign performance over time.

How to create this complex looking URL for our campaigns?

It is quite simple. All we have to do it go to the link below:

https://ga-dev-tools.appspot.com/campaign-url-builder/

Here you will have to add the necessary inputs as required.

The ones with an asterisk in the front are not optional, and the rest are optional. The inputs are self-explanatory.

It is effortless to create. However, if we have to create multiple URLs, we can use the bulk campaign URL builder tool. You can find the tool below:

https://docs.google.com/spreadsheets/d/1tf3_SczMMTTf-ZJ9Bkb70xps_DPGLBTd4wkHPyadKSA/

You need to add the necessary details and copy the formula in the last cell, and you will have your URL ready.

An example of an URL created using campaign URL builder is as below:

http://zerosnones.net/?utm_source=quora&utm_medium=questions&utm_campaign=analytics&utm_content=google-analytics

You can even use bit.ly to create a shortened version of your huge URL from within the Google URL builder tool.

https://bit.ly/38fUkMI

Please note that the inputs provided are case sensitive. Hence, Analytics and analytics will be considered as two different sets of inputs.

In our example above, we have included the following inputs:

Where can you check the data for your campaign?

In your Google Analytics, you will find the data under Acquisition > Campaigns > All Campaigns. You can check the image below for more clarity.

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