Google Analytics Campaign URL builder

Google Analytics is a great and powerful platform to measure and analyze our website data. Using different tools, we can capture more data to track data more efficiently. One of the tools which Google Analytics provides is the Campaign URL builder. You can use custom campaigns in Google Analytics to track these changes.

The benefits of campaign URL builder

Campaign URL builder is a great measurement tool that can be used to check our campaign’s effectiveness. It helps identify how users are coming to our website.

For example, we might have created multiple campaigns for our social media accounts. We can now use a campaign builder to understand which campaigns have provided the maximum amount of traffic to our website. This will help us to understand campaign performance over time.

How to create this complex looking URL for our campaigns?

It is quite simple. All we have to do it go to the link below:

Here you will have to add the necessary inputs as required.

The ones with an asterisk in the front are not optional, and the rest are optional. The inputs are self-explanatory.

It is effortless to create. However, if we have to create multiple URLs, we can use the bulk campaign URL builder tool. You can find the tool below:

You need to add the necessary details and copy the formula in the last cell, and you will have your URL ready.

An example of an URL created using campaign URL builder is as below:

You can even use to create a shortened version of your huge URL from within the Google URL builder tool.

Please note that the inputs provided are case sensitive. Hence, Analytics and analytics will be considered as two different sets of inputs.

In our example above, we have included the following inputs:

  • Website URL – This should be the URL that we are going to track. In our case, it was
  • Campaign source – This should be the source of our traffic where we will be adding our link. I wanted to add this link to one of my Quora answers. Hence, I wanted to know how many clicks will I be receiving from Quora for this campaign. Some other examples are search engines, newsletters, social media, etc.
  • Campaign medium – This should be the different medium in the source. In our case, I wanted to include the link in one of the answers I have provided to the questions present in Quora. Hence, I have included questions as my medium. If you have a campaign with a source as social media, then you can have different social media platforms such as Facebook, LinkedIn, Twitter, etc., as our source to understand which one is delivering better results.
  • Campaign name – There can be different campaigns that we might be running on Quora. This one belonged to my analytics category. Hence, I have added analytics to my campaign name.
  • Campaign content – Now, even with the same campaign, you might have multiple URLs. To differentiate the traffic from each URL, you use the campaign content input. It can also be used when we want to test two versions of the same campaign by adding a variation. Each variation can have its own campaign content name, and the results received can help us understand which variation of the campaign is more effective.
  • Campaign term – Identify paid search keywords. If you’re manually tagging paid keyword campaigns, you should also use campaign term to specify the keyword.

Where can you check the data for your campaign?

In your Google Analytics, you will find the data under Acquisition > Campaigns > All Campaigns. You can check the image below for more clarity.

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