Google Analytics is a great and powerful platform to measure and analyze our website data. Using different tools, we can capture more data to track data more efficiently. One of the tools which Google Analytics provides is the Campaign URL builder. You can use custom campaigns in Google Analytics to track these changes. The benefits … Read more
Users or all users is one of the primary metrics we would like to track for our website in Google Analytics. It gives a cumulative value of new and returned website visitors to our website for the specified period. On a more technical front, users are visitors to our website who have initiated at least … Read more
A view is the subset of property in a Google Analytics account where you can access reports and analysis tools. Everyone has a unique perspective on how they see the world. Similarly, depending on the objectives, they will have a unique take on how they would like to see their data. Google Analytics is highly … Read more
Analytics uses Google Account to authenticate users. Once authenticated, your Google Analytics accounts can be grouped under an ‘organization’, which is optional. This allows you to manage your company’s product (Analytics, Tag manager, Optimize, etc), manage product users and permissions, display information like administrative content and company logo under one grouping. This can be accessed … Read more
Google Analytics is a free platform that collects data and compiles it into useful reports. With more and more businesses going digital to reach customers from every corner they are using various methods to attract customers to their website such as content marketing, social media marketing, search engine optimization, e-mail marketing, etc. Google Analytics helps … Read more
In our previous post, we tried to understand what is Digital Analytics and its application. Digital Analytics is an integral part of today’s business world which helps to map and understand the journey of a customer in the digital world. A Customer journey map tells us the experience of the customer he has with our … Read more
Digital Analytics is the process of analyzing data through various online sources such as websites, mobile apps, social media, and so on. It helps us understand whether the consumer behavior is in line with our business objectives. Let’s try to understand this better with the help of an example. Rajesh wants to purchase a new … Read more