Optimizing LinkedIn For Your Business

Optimizing LinkedIn For Your Business

LinkedIn has become one of the most popular social media platforms of our era and every business would like to make the most of their digital presence there. However, just like every major social media platform, LinkedIn also has its own niche and in order to be effective there, it is imperative to understand what … Read more

When to choose LinkedIn as your social media channel

When to choose LinkedIn as your social media channel

With so many social media channels today, it is difficult to choose one over the other. However, it is nearly impossible to focus on all social media platforms as the resources needed to do that would be humongous. Unless you are a large corporation with a good marketing budget focusing on digital marketing. For most … Read more

The Next Phase Of B2B Marketing

The Next Phase of B2B Marketing

For a long time, B2B marketing is primarily focused on the benefits of any products or services a business is offering. While this was more appropriate before, today many brands have gradually evolved their marketing from plain intelligence quotient of helping their audience make rational decisions. Today brands understand that a client does not make … Read more

LinkedIn pages – Invite connection

LinkedIn pages – Invite connection

Every brand today wants to have a community to connect with their audience and engage with them. For most Business to Business (B2B) brands, LinkedIn pages become a very important channel to build community with their audience. For the rest, it is not far behind, it serves as a useful channel to bring their audience … Read more

Important tips for creating ‘how-to’ videos

Important tips for creating how to videos

The most widely search videos on the internet today is the ‘how-to’ videos. Whenever we encounter something to be done, we start believing we can do it and start getting to it. It is only after many hours of hard labor we realize we might know everything about everything. But not knowing doesn’t stop us. … Read more

Marketing during the pandemic

Marketing during the pandemic

We are not living in the same world which existed before the outbreak of the coronavirus pandemic. Everything had changed around us and the consumer behavior has shifted. Like always, whenever there is a change in consumer behavior, marketing has to bring a change in their strategies. After all, businesses live for customers and it … Read more

The time of decline for promotional marketing

The time of decline for promotional marketing

We all live in an unprecedented era where nobody has seen a pandemic like this in their life. The answer to when things will be normal is still alien to us. This has led to changing the way businesses function and how they market themselves. We are not living in an age where promotional content … Read more