A cadlag function is a function defined on real numbers or subset of real numbers that is everywhere right-continuous and have left limits everywhere. The Cadlag function is important in…

## Google Analytics – What? How?

Google Analytics is a free platform that collects data and compiles it into useful reports. With more and more businesses going digital to reach customers from every corner they are…

Cumulative Distribution Function

## Cumulative Distribution Function – Formula, Properties, Differences

The cumulative distribution function or the cumulative density function or the CDF is the probability that the variable takes a value less than or equal to x. Cumulative in CDF…

## Understanding How To Use Customer Journey Map

In our previous post, we tried to understand what is Digital Analytics and its application. Digital Analytics is an integral part of today’s business world which helps to map and…

## Standard Deviation Using An Example And It’s Advantages

The standard deviation is a measure that is used to quantify the amount of variation or spread of a set of data values from its mean. A low standard deviation…

## What Is Digital Analytics?

Rajesh wanted to purchase a new ayurvedic toothpaste. He goes to Amazon.com and then using its search engine looks for toothpaste and specifically for ayurvedic toothpaste. He selects five to…

## Variance – What? How? Limitation? Properties? Application?

What Is Variance? In the mean, we look at the central tendency of the data. However, it does not tell us the spread of the data, it only gives us…

## Mean – What? How? Benefits? Limitation?

Mean in simple terms is defined as an average value attained. Whenever the word is used without a modifier, it is assumed to be arithmetic mean. Simple or arithmetic mean…

## Probability Density Function

Probability Density Function (PDF) is used for univariate analysis. Univariate analysis as the name suggests is a single variable analysis. So, PDF is very helpful when we have to dig…

Computers understanding Humans

## How do we make computers understand our language?

John texted Matthew asking him the capital of Turkey. Now Matthew wasn’t sure about his answer, he thought it’s Istanbul but wanted to double check what he knew. He quickly…

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