Google Ads – Quality Score – Ad Relevance Explained

Google Ads - Quality Score - Ad Relevance Explained

In the previous post, we have looked at Quality Score in Google Ads and how important a role it plays in optimizing our ads for a lower cost per click and getting a higher position on Search Result’s page. Ad relevance is one of the primary components which impacts the Quality Score. We would always … Read more

Why Is Ephemeral Content Gaining More Popularity?

Why is ephemeral content gaining more popularity

We all know how addictive are the WhatsApp statuses of our contacts. We spend a lot of time every day consuming them. But it is not just WhatsApp; we all have our own indulgence. Some are hooked to Insta Stories, some to Facebook stories, Snapchat, and on and on. Do you know what makes us … Read more

How Does A Good User Experience Help Your SEO Strategy?

How Does A Good User Experience Help Your SEO Strategy?

Search Engines have changed over the years to provide a better user experience to their audience continuously. Gone are the days when Black Hat SEO strategies such as keyword stuffing would help you rank higher in the Search Engine Results Page (SERP). Search engines realized these are all a ploy to rank higher, and it … Read more

Things You Should Know About Views in Google Analytics

Things You Should Know About Views in Google Analytics FI

A view is the subset of property in a Google Analytics account where you can access reports and analysis tools. Everyone has a unique perspective on how they see the world. Similarly, depending on the objectives, they will have a unique take on how they would like to see their data. Google Analytics is highly … Read more

Why Is Hashtags An Important YouTube Strategy?

Why Is Hashtags An Important YouTube Strategy?

Today everyone is obsessed with hashtags. We include it wherever it is possible, we don’t want to lose a single opportunity where we can exploit the reach which hashtags provide. YouTube being the second biggest search engine definitely is worthy of our attention. A lot of marketing strategies revolve around YouTube for brands today. Let’s … Read more

How to optimize our blog post for keyword

How to optimize our blog post for keyword

We work really hard on a post to make it worthwhile for our readers. We do endless research, choose the right words, make it interesting, etc etc. However, doing all this hard work doesn’t guarantee that it will reach our intended audience and beyond. There is actually a chance that dust will settle on the … Read more

All about dofollow and nofollow links

All about dofollow or nofollow links

Every digital marketer especially the ones who work on SEO would work very hard to receive dofollow links. Why so? What are dofollow links? How does it help your digital marketing and SEO strategy? Let’s have a look at it. What are dofollow and nofollow links? As a user, they both are the same. However, … Read more

Benefits of Facebook Pages over Personal Profile for businesses

Benefits of Facebook Pages over Personal Profile for businesses

Every business today uses Facebook to connect with their audience. However, a lot of small and medium business owners don’t realize that a Facebook page and personal profile are different. They tend to create a personal profile for their business and promote it to their connections. However, it is very important for businesses to have … Read more