A meta description summarizes the page that a user sees under the title and URL in the search engine’s result page (SERP). It provides a summary of the search result that helps the user understand the information on the page. Below is an example of a meta description in the search result: The Meta tags … Read more
Google Analytics is a great and powerful platform to measure and analyze our website data. Using different tools, we can capture more data to track data more efficiently. One of the tools which Google Analytics provides is the Campaign URL builder. You can use custom campaigns in Google Analytics to track these changes. The benefits … Read more
If your header background is different from the background of your website body, then one of the issues that we might face is that when we zoom out our website, the header cut shorts, and it looks like there is a design issue. This gives an unprofessional look to our website. Our website is the … Read more
Hiring a good resource in your digital marketing team creates a lot of difference as you want to implement your strategies. It is the skills that are important and an understanding of how a business works, and the ability to be in their shoes. It is important to work together as a team, considering no … Read more
Most local business that runs Google Ads ask this one question, ‘Why I am not getting enough calls even after spending money on ads?’ We all want a return on the investment we make. Similarly, when using Google Ads, we would like to make up for what we are paying by receiving quality leads. However, … Read more
A well-rounded social media strategy would cover most major social media platforms, which definitely includes LinkedIn. Every major social media platform has its niche, such as Facebook is more about social networking, Twitter is for short quick messages and current affairs, Instagram is all about pictures; similarly, we have LinkedIn for professional networking. Users come … Read more
The power of Quora is not unknown to anyone today. Once we open our Quora account, it is so immersive that we keep scrolling one answer after another, without even knowing the amount of time we have spent. That is good news for the businesses using Quora, as this means that if answered well and … Read more
Users or all users is one of the primary metrics we would like to track for our website in Google Analytics. It gives a cumulative value of new and returned website visitors to our website for the specified period. On a more technical front, users are visitors to our website who have initiated at least … Read more
First impressions matter, especially when it comes to the digital world. Your website is the front of your business, and with so much competition today, if you don’t make a good first impression, the user will move on to the next website. If there is no attachment for the user with your business, he might … Read more
The year 2020 will end soon, and a lot of people would love to erase it if they could because of the disruption the covid-19 pandemic had in their lives. It has also brought a big change in how businesses work and function. Marketing too had to adapt to these changes. Digital marketing has become … Read more